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Utilizing Cognitive Technology to Answer Your Marketing Questions

MRE Special Event: The Future of Market Research and Consumer Insights

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Utilizing Cognitive Technology to Answer Your Marketing Questions

About the Presentation:

As a user and interpreter of data, often it can be time consuming, frustrating and seemingly insurmountable to find the answers you need to make insight-based recommendations and decisions.  With market and consumer insights scattered throughout your organization due to numerous research projects and/or internal and external data sources, it is hard to find the answers you need in an efficient and timely manner.  With the growth of cognitive technology and the ability for advanced systems to recognize natural language, it is now possible to ask one question (not in code!) across mountains of internal Power Points, 3rd-party research report PDF, spreadsheets and CRM figures. 

How do you manage the explosion of information and still keep up with the company's growing demands? With Lucy as your assistant.

In this session, we will walk you through what it takes to be able to leverage this technology, how it is made possible by IBM Watson, and show you how it works...live!

About the Presenter:

Brian Mayer is an Information Integration and Governance Consultant at IBM.  Data silos exist across organizations, creating inconsistencies and obscuring new opportunities. Brian’s goal is to help simplify data complexities and allow clients to unlock their data to find new insights and create better outcomes.

Prior to working at IBM, Brian held marketing and marketing research positions at Abbott Nutrition, Wendy’s, Red Roof Inns, and Lord, Sullivan & Yoder.

Brian enjoys speaking and has contributed to other MRE conferences in the past.  He enjoys playing baseball and golf, and works out regularly.  Ask him about his kids, and he’ll light up telling you about his family.

Rahul Singhal serves as the Chief Product Officer for Equals3 and is responsible for the overall product strategy and roadmap guiding the ongoing evolution of Lucy. Prior to joining Equals 3, Singhal was program director for the IBM Watson Platform where he managed a portfolio of APIs that included Vision, Speech, Data and Language. In his three years in that role, he helped grow the usage of the services over 100X and launched over 15 new services.  Singhal also spent 12 years at IBM in variety of senior strategy, M&A and operational roles and working for Gartner where he helped startups on their go-to-market strategies. In addition to his role at Equals 3, Singhal is also an Adjunct Professor at NYU.