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Events

MRE lunch meetings include networking, lunch, and a guest speaker who will discuss a special topic of interest. Look out for individual event details for more information on time, location and speaker topic.  

Nov
15
11:30 AM11:30

MRE Meeting: Guest Speaker Michael D. Smith, Professor of Information Technology and Marketing at Carnegie Mellon University

  • Franklin University, Ross Auditorium (map)
  • Google Calendar ICS

Please Note: the location of this event has changed from the main Columbus Library to Ross Auditorium at Franklin University, 201 S. Grant Ave, Columbus, OH 43215

His recent article in the Harvard Business Review demonstrates new ways to use “Big Data” in creative ways. He will present how he has utilized analytics to help drive business decisions in the creative industry of TV and movie production. Link to the HBR article below.

Data Can Enhance Creative Projects —
Just Look at Netflix
https://hbr.org/2018/01/data-can-enhance-creative-projects-just-look-at-netflix

 

MRE Members - Includes admission and lunch

Non-Members - $20, includes admission and lunch

Students - $12.50, includes admission and lunch

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Sep
21
8:30 AM08:30

MRE Special Event

Market Research is a dynamic and evolving profession and you want to be fully prepared to navigate the changing landscape, drive value for your organization, and enhance your tool kit. You will hear from thought leaders who push the boundaries of research regarding the following topics:

  • Oh, The Market Researcher and the Digital Analyst Should be Friends - Tim Wilson, Search Discovery

  • Using Segmentation to Develop Design Targets - Patricia Hughes, Engine Group

  • Six Dimensions of the Retail Experience - Ashley Rowland, Big Red Rooster

  • Speed Matters - DIY Tools - Expert Panel

  • Igniting Innovation -  Maggie Nichols, Eureka! Ranch

  • The Importance of Creating A Unique Retail Experience - Leah Cotterman, WD Partners

  • A/B Testing & Optimization - Kelly Wortham, Search Discovery

 

Pricing:

MRE Members - Includes admission and lunch

Non-Members - $75, includes admission and lunch

Students - $25, includes admission and lunch

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MRE Happy Hour & Networking
Aug
21
6:00 PM18:00

MRE Happy Hour & Networking

MRE invites you to take a break and enjoy a free, casual happy hour networking event with your colleagues in the Central Ohio Market Research Industry.

Our local partner Lextant is providing an amazing space with beautiful views of Columbus. Appetizers, as well as beer, wine and non-alcoholic beverages will be provided.

Lextant is a company that focuses on Human Experience. They will give us a brief presentation on how they approach understanding what consumers want and need, and how to unlock the experiences they aspire to. As a leading and Award Winning consumer research firm they are using cutting edge techniques to uncover these insights.

Use the link below to register.

6:00 – 6:30 Happy Hour Networking

6:30 – 7:00 Lextant Speaks

7:00 – 7:45 Networking Continues

Lextant; 250 South High Street, Suite 600, Columbus OH, 43215

Click here for driving directions

Click here for parking information

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Mar
8
11:30 AM11:30

MRE Meeting: Guest Speaker Steve Valigosky , Vice President of Client Development at MetrixLab

Steve Valigosky will share how MetrixLab uses AI to teach computers to code for human sentiment.  Whether it is open ends in surveys or social media posts, words have meaning that computers are not "trained" to understand. MetrixLab has developed a tool that is based on how human coders capture sentiment in social media posts and then uses AI to teach computers to understand human nuance and sentiment. 

Steve will tell us about their Social Media Insights Tool, how it works and how AI is incorporated into the coding process, resulting in faster and more accurate coding of human sentiment. He will provide case studies from clients to demonstrate deliverables and how they are used in making business decisions. 

Steve joined MetrixLab in September, 2014 as Vice President, Client Development, and has over 30 years of experience in the market research industry.  He has worked primarily on consumer industry accounts during his career, building new client relationships for leading research firms for the past 15-20 years.  Most recently, Steve was in new business development at GfK Custom Research, where he worked with large consumer goods, consumer health care, restaurant, and petroleum industry clients.  

Steve has a wide range of experience in other industries, including CPG, automotive, financial services, restaurant/retail and has conducted numerous studies, both online and offline, in the US market and globally.

Steve makes his home in Toledo, OH, where he has lived his entire life, with his wife, and has two sons, who live in Cleveland, OH and Des Moines, IA.  He enjoys travel, both in the US and internationally, and enjoys biking, hiking and gardening in his spare time.

MetrixLab US is part of the MacroMill family of companies, and the 10th largest research firm today.  They are the fastest growing research firm in the US, and are disrupting tradition research thinking with innovative approaches to solving research challenges for their clients, who include many of the largest firms globally. They are experts in digital, social, mobile and big data. 

For more info, please visit www.metrixlab.com

MRE Members - Includes admission and lunch

Non-Members - $20, includes admission and lunch

Students - $12.50, includes admission and lunch

 

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MRE Meeting: Guest Speaker Carol Shea, President of Insights Central Inc.
Jan
25
11:30 AM11:30

MRE Meeting: Guest Speaker Carol Shea, President of Insights Central Inc.

Have you ever heard or thought any of the following comments after wrapping up a research project?

“The research told me things I already knew.”

“Why didn’t you ask [FILL IN THE BLANK]?”

“Did you include the right participants in the study?”

Of course you have! Join Carol Shea, President of Insights Central Inc., on January 25th as she delves into the root causes of the dreaded post-research regret and provides her blueprint on how to avoid it.

**Please note, the location for this meeting has been changed to Lextant downtown Columbus at 250 S. High St., Suite 600

Parking is available at the Columbus Commons garage, just East of the Lextant office, off Rich St.

MRE Members - Includes admission and lunch

Non-Members - $20, includes admission and lunch

Students - $12.50, includes admission and lunch

View Event →