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Digital Marketing Analyst- Abercrombie & Fitch

MRE Secretary

Job Description

The Digital Marketing Analyst is responsible for conducting analysis of digital market campaigns and test and learn pilots to drive customer acquisition and LTV for the Abercrombie & Fitch and abercrombie kids brands. This position will lead the design of testing pilots, QA pilot set up in ad/mar-tech platforms in partnership with our agency and develop actionable insights to optimize ROI and drive personalization across digital marketing channels. The Analyst will play a key role in a newly-created team within the broader Analytics organization to accelerate learning and optimize results across digital marketing channels.

What will you be doing?

  • Define the measurement methodology for test & learn pilots within and across digital marketing channels

  • Design the structure and set up of pilots

  • Conduct analysis to inform prioritization of pilots

  • QA pilot set up in ad/mar-tech platforms

  • Actively monitor live pilots and refine as needed, calling out risks in real time

  • Share insights with internal analytics and brand marketing teams and develop action plans

  • Recommend optimizations for ongoing marketing campaigns

  • Partner with brand marketing teams to identify seasonal and campaign priorities and align test agenda based on insights and business objectives

  • Participate in brand-specific agency status meetings to recommend optimization of tactics and campaigns

  • Maintain reporting standards and performance benchmarks

  • Effectively communicate results to management and cross-functional partners on a regular basis

What will you need to bring?

  • 3-5 years of experience in digital marketing

  • Bachelor’s degree required

  • Demonstrated experience with test design and analysis

  • Ability to derive insights and develop action plans from data analysis

  • High level of experience in measuring and analyzing online marketing campaigns including natural and paid search, email, affiliate, display and social

  • Strong knowledge of digital data analysis techniques

  • High level of experience working with analytical software (e.g. Google Analytics, Omniture)

  • Strong knowledge of ad/mar-tech platforms

  • Ability to communicate results and insights to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority

  • Strong proficiency with Microsoft Word and PowerPoint

Sr. Manager of Market Insights- Abbott Nutrition

MRE Secretary

JOB RESPONSIBILITIES: Candidate must be visionary, analytical, resourceful, and detail-orientated.  Proven track record of excelling in fast-paced environments and being able to manage among various stakeholders cross-functionally, internally and externally are critical to success. 

Key responsibilities include:


  • Drive to "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer

  • Listen and learn externally. Mine, uncover and communicate best practices internally

  • Lead learning plan development in line and right sized to deliver business strategies and goals


  • Keep the organization in touch with needs across core consumer segments

  • Create an innovation rhythm that addresses unmet needs,  purchase barriers and is ahead of trends

  • Champion brand health and equity fundamentals, tracking performance vs. goals with advertising agency partners.


  • Be flexible and creative to adjust to changing priorities and business challenges.  Deal with ambiguity, while showing strong drive for results and project leadership skills

  • Be accountable for business goals identifying share & other topline building opportunities

  • Identify and enable key business drivers of growth and trial. Enable go-to-market plans to maximize reach and ROI.

  • Drive alignment on common goals and objectives that win externally.


  • Nurture supplier relationships and manage research budget effectively.

  • Stay on the leading edge of research systems and capabilities. Simplify processes.

  • Build Leadership Skills within team – Clear, Credible, Bold & Impactful Communication

  • Facilitate career development and growth of your organization.

MINIMUM EDUCATION REQUIRED: Bachelor’s Degree, Master’s preferred


  • 10 or more years of medical or consumer market research, advertising, and/or marketing experience. Cross-functional experience preferred. 

  • Consumer Products Goods or Health Products experience desirable. 

  • Proficient with innovation and custom research methods for CPG products required, both qualitative and quantitative

  • Experience leveraging syndicated services (Nielsen Scanner and Panel Data)

  • Strong analytical skills

  • Ability to lead and manage multiple projects and work effectively with multiple teams with proven ability to build effective partnerships with teams

  • Excellent communication and interpersonal skills. Can organize and lead cross functional teams. Demonstrated track record of managing budgets and external relationships