Market Research Analyst- NetJets

Job Description

(Req # 2689)

The Market Research Analyst will support the Market Research department's efforts to know the Owner and provide the Voice of the Customer to the business. The Market Research Analyst will be responsible for developing and executing internal and external research efforts to support a variety of business areas. This position will be responsible for projects end-to-end, as well as provide support for existing ongoing research efforts. The Market Research Analyst will also research and develop detailed Owner and prospect profile reports as needed for ELT members; the development of the profiles will involve multiple internal and external resources. These profiles will better equip the ELT for meetings, networking opportunities, and/or events than the standard Owner profiles executed currently.

• Develop and execute ad-hoc research efforts (surveys, interviews, roundtables, etc.) to support internal department initiatives. To include meetings with stakeholders to outline objectives, development of methodology, execution, analysis, and presentation of results.

• Provide support of on-going, existing market research studies. To include updates to questions, when applicable, and ongoing reporting/presentations.

• Provide support for crew research efforts, including the development of monthly surveys, analysis, and reporting.

• Develop detailed Owner and prospect profile reports for ELT in preparation for meetings, networking events, and/or events.

Requirements

Education: Bachelor's Degree
Course of Study/Major: Marketing, Business, Economics, or related field
Types of Credentials/Licenses:
Related Work Experience: 2-4 years

• Knowledge of market research principles and methodologies

• Passionate advocate for the customer/Owner and the desire to bring their point of view into every conversation

• Demonstrated ability to learn and quickly comprehend new concepts

• Demonstrated ability to research information and provide clear and concise reports for leaders

• Ability to interpret and analyze data and effectively communicate the story that the data tells to a variety of audiences

• Exceptional verbal and written communication skills

• Excellent presentation skills

• Strong attention to detail

• Strong interpersonal and networking skills

• Ability to use related computer programs with strong PC skills; advanced proficient in Excel and Power Point

• Ability to negotiate, influence and build credibility with internal organizations

Education: Bachelor's Degree Course of Study/Major: Marketing, Business, Economics, or related field Related Work Experience: 2-4 years Knowledge of market research principles and methodologies Passionate advocate for the customer/Owner and the desire to bring their point of view into every conversation Demonstrated ability to learn and quickly comprehend new concepts Demonstrated ability to research information and provide clear and concise reports for leaders Ability to interpret and analyze data and effectively communicate the story that the data tells to a variety of audiences Exceptional verbal and written communication skills Excellent presentation skills Strong attention to detail Strong interpersonal and networking skills Ability to use related computer programs with strong PC skills; advanced proficient in Excel and Power Point Ability to negotiate, influence and build credibility with internal organizations

Sr. Analyst, Market Insights- Abbott Nutrition

THE SR. ANALYST USES STRONG QUANTITATIVE ANALYSIS SKILLS, MARKETING ACUMEN, AND CPG INDUSTRY EXPERTISE IN SYNDICATED DATA TO DEVELOP INFORMED, ACTIONABLE RECOMMENDATIONS.  

• Ownership of Nielsen database maintenance for Lifestyle Nutrition categories:

  • monthly review of new items – ensure placement in database structure is correct and characteristic coding is accurate

  • annual database restatement – solicits feedback from key stakeholders to ensure database structure and hierarchy address current business reporting and analytic needs

  • partners closely with Shopper & Category Management teams to ensure database category definitions are current and relevant

• Responsible for setting up and providing Nitro training to new associates

• Provides ongoing coaching to Nitro users as needed

• Business Partner to commercial teams, addressing secondary research and analytic needs

  • Involves leveraging and synthesizing POS data analytics and various secondary data sources (industry, market, consumer) to address key business questions

  • Consider methodologies and scope out supplier capabilities to identify best research approach

  • Presentation of insights/recommendations to commercial teams

  • Weekly/monthly reporting of POS performance for brand and category

• Presents, supports and defends research conclusions and implications for strategy development.

• Strong project management skills establishing timely and realistic deadlines with business partners and works to meet those deadlines.

• Interacting with cross-functional business partners

• Budget and P.O. tracking responsibilities

EDUCATION

A minimum of bachelor’s degree in Business or other degree acceptable with previous market research experience; an MBA is preferred.

EXPERIENCE

Must have 3+ years’ experience with syndicated data, analytics, category management, or related experience. Experience with Nielsen or IRI POS data/database is preferred Demonstrated ability to move from research to business implications and make strong presentations of research data. Experience with collecting, organizing, tracking, and validating data inputs Experience with Consumer-Packaged Goods manufacturer and/or Healthcare industry is preferred. Demonstrated agility and problem-solving ability from prior work environments Demonstrated general business acumen from prior work environments Detail oriented with excellent analytical and problem-solving skills.

JOB DESCRIPTION SUMMARY:

The Sr. Analyst, Market Insights, with guidance from Manager, will serve as a trusted advisor to the Adult Nutrition brand teams. Through a thorough understanding of the business problem, coupled with a concrete understanding of the business decision, will design, implement and analyze secondary data analysis to effectively answer the business questions and inform the decision. Research implications and recommendations have major impact on new product introductions, marketing and sales expenditures, financial expectations, production scheduling, etc.  The position has a high degree of freedom and autonomy.  Sound decision-making and excellent communication skills are critical due to the highly technical nature of this position.

Market Research Manager- Abbott Nutrition

MARKET RESEARCH MANAGER

Abbott is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs approximately 91,000 people and markets its products in more than 130 countries.

The Market Research Manager is responsible for managing primary research and secondary analytics to guide business decisions.

Key Accountabilities:

• Proactively identify knowledge gaps in context of current business needs, recommending and aligning management to closing these knowledge gaps.

• Create, align, and execute learning plans in partnership with multi-functional teams:

  • Works collaboratively with internal partners to ensure business issues are translated into specific research questions with clear business impact.

  • Identifies research design and/or secondary data analysis that is appropriate to address business issue; interpret research findings and synthesize into actionable business insights and recommendations.

  • Assesses vendor research designs to ensure core business questions are answered and value is maximized.

  • Distils data from primary and secondary information sources to drive business decisions.

• Provide actionable insights for how Innovations can accelerate growth of different Abbott Pediatric categories and brands.

• Demonstrate agility in managing multiple priorities and projects in a complex and fast-paced environment.

• Manage relevant IT tools as required, managing data uploads, accessibility, training, communication, and general support.

• Travel at approximately 5%.

QUALIFICATIONS:

• 5+ years of Insights experience.

• Strong influencing skills, and ability to work effectively with all levels of business team management.

• Strong analytical skills - familiar and able to analyze secondary data (retail sales and Nielsen homescan).

• Demonstrated experience managing a broad spectrum of research methodologies - working knowledge of technical market research skills, and having managed qualitative, quantitative research.

• Proven ability to integrate data from different data sources to formulate actionable recommendations that provide clarity and direction to multi-functional team.

• Excellent storyteller and communication skills, especially with PowerPoint.

• Undergraduate degree. MBA or MMR preferred.