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Customer Research Project Manager- Huntington Bank

MRE Secretary

Description

This position is responsible for turning meaningful research into actionable insights across customer segments, products and channels by integrating research insights with demographics and behavioral data in order to bring the customer (i.e. their wants, needs, attitudes) to life. Function as an internal advocate for consumers and for HNB's understanding of them. This position is a subject-matter expert both in terms of command of research methodologies and tools as well as the ability to translate research findings into insights that inform customer experience management, marketing strategy, digital platform usability and product development.

  • Manage multiple research projects, in terms of design and execution for various business segments, products, and markets as required including:Synthesize enterprise-wide and business specific, ad hoc and trended customer survey data to identify insights that influence business decisions.

  • Select the appropriate research methodology and supporting techniques

  • Identify and manage research partners

  • Design qualitative and quantitative research plans, questionnaires and moderator guides

  • Determine appropriate sample techniques and sources

  • Interpret results data, prepare reports, identify opportunities and make actionable recommendations

  • Effectively communicate project findings and insights to multiple internal client groups and business leaders

  • As required, actively participate in research project execution which may include: in-depth interviews, group discussions and online survey programming/data collection.

  • Manage project quality, timelines and budgets.

  • Identify situations that would benefit from customer or market research and recommend appropriate research plans.

  • Participate in efforts to continuously improve research tools, methodologies, vendor strategies and other solutions that support a best-in-class enterprise research and insights capability.

Basic Qualifications

  • Bachelor's degree

  • 5+ years of experience conducting and managing market research projects or customer satisfaction/loyalty research tracking programs

Preferred Qualifications

  • Bachelor's degree in Social Sciences, Business, Marketing, Communications, and/or Market Research

  • MBA or advanced degree in Market Research, Social Sciences, Business, and/or Marketing Communications

  • Proficient in PowerPoint and Excel

  • Capability to manage multiple research projects with tight deadlines

  • Demonstrated experience applying multi-variate research techniques to decisions. Techniques include but not limited to conjoint analysis, multiple regression, discriminant analysis and/or cluster analysis.

  • Experience with Statistical software (e.g. SPSS, SAS, Minitab)

  • Programming Experience with Survey, Customer Management and CRM Platforms (e.g. Qualtrics and MaritzCX)

  • Skilled in creating and delivering compelling, data-driven stories both visually and verbally

Market Research Manager, Shopper Insights- Abbott Nutrition

MRE Secretary

MARKET RESEARCH MANAGER, SHOPPER INSIGHTS

Abbott is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs approximately 91,000 people and markets its products in more than 130 countries.

The Market Research Manager for Shopper Insights is responsible for managing primary research and secondary analytics to guide business decisions.

KEY ACCOUNTABILITIES:

  • Proactively identify knowledge gaps in context of current business needs, recommending and aligning management to closing these knowledge gaps.

  • Create, align, and execute shopper learning plans in partnership with multi-functional teams:

    • Works collaboratively with internal partners to ensure business issues are translated into specific research questions with clear business impact.

    • Identifies research design and/or secondary data analysis that is appropriate to address business issue; interpret research findings and synthesize into actionable business insights and recommendations.

    • Assesses vendor research designs to ensure core business questions are answered and value is maximized.

    • Distils data from primary and secondary information sources to drive business decisions.

  • Provide actionable insights for how eCommerce can be used to accelerate growth of different Abbott categories.

  • Demonstrate agility in managing multiple priorities and projects in a complex and fast-paced environment.

  • Manage relevant IT tools as required, managing data uploads, accessibility, training, communication, and general support.

  • Support Pediatric brand insights initiatives when needed.

  • Travel at approximately 5%.

QUALIFICATIONS:

  • 5+ years of Insights experience with 2+ years in Shopper Insights, including some eCommerce background.

  • Demonstrated examples of personal leadership leveraging shopper insights/research to develop story for brands, categories, and retailers.

  • Strong influencing skills, and ability to work effectively with all levels of business team management.

  • Strong analytical skills - familiar and able to analyze secondary data (retail sales and Nielsen homescan).

  • Demonstrated experience managing a broad spectrum of research methodologies - working knowledge of technical market research skills, and having managed qualitative, quantitative research.

  • Proven ability to integrate data from different data sources to formulate actionable recommendations that provide clarity and direction to multi-functional team.

  • Excellent storyteller and communication skills, especially with PowerPoint.

  • Undergraduate degree.  MBA or MMR preferred.

Digital Marketing Analyst- Abercrombie & Fitch

MRE Secretary

Job Description

The Digital Marketing Analyst is responsible for conducting analysis of digital market campaigns and test and learn pilots to drive customer acquisition and LTV for the Abercrombie & Fitch and abercrombie kids brands. This position will lead the design of testing pilots, QA pilot set up in ad/mar-tech platforms in partnership with our agency and develop actionable insights to optimize ROI and drive personalization across digital marketing channels. The Analyst will play a key role in a newly-created team within the broader Analytics organization to accelerate learning and optimize results across digital marketing channels.
 

What will you be doing?

  • Define the measurement methodology for test & learn pilots within and across digital marketing channels

  • Design the structure and set up of pilots

  • Conduct analysis to inform prioritization of pilots

  • QA pilot set up in ad/mar-tech platforms

  • Actively monitor live pilots and refine as needed, calling out risks in real time

  • Share insights with internal analytics and brand marketing teams and develop action plans

  • Recommend optimizations for ongoing marketing campaigns

  • Partner with brand marketing teams to identify seasonal and campaign priorities and align test agenda based on insights and business objectives

  • Participate in brand-specific agency status meetings to recommend optimization of tactics and campaigns

  • Maintain reporting standards and performance benchmarks

  • Effectively communicate results to management and cross-functional partners on a regular basis

What will you need to bring?

  • 3-5 years of experience in digital marketing

  • Bachelor’s degree required

  • Demonstrated experience with test design and analysis

  • Ability to derive insights and develop action plans from data analysis

  • High level of experience in measuring and analyzing online marketing campaigns including natural and paid search, email, affiliate, display and social

  • Strong knowledge of digital data analysis techniques

  • High level of experience working with analytical software (e.g. Google Analytics, Omniture)

  • Strong knowledge of ad/mar-tech platforms

  • Ability to communicate results and insights to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority

  • Strong proficiency with Microsoft Word and PowerPoint

Sr. Manager of Market Insights- Abbott Nutrition

MRE Secretary

JOB RESPONSIBILITIES: Candidate must be visionary, analytical, resourceful, and detail-orientated.  Proven track record of excelling in fast-paced environments and being able to manage among various stakeholders cross-functionally, internally and externally are critical to success. 

Key responsibilities include:

INSIGHTS THAT CREATE VALUE:

  • Drive to "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer

  • Listen and learn externally. Mine, uncover and communicate best practices internally

  • Lead learning plan development in line and right sized to deliver business strategies and goals

BE A CONSUMER CHAMPION:

  • Keep the organization in touch with needs across core consumer segments

  • Create an innovation rhythm that addresses unmet needs,  purchase barriers and is ahead of trends

  • Champion brand health and equity fundamentals, tracking performance vs. goals with advertising agency partners.

COLLABORATE FOR BUSINESS SUCCESS:

  • Be flexible and creative to adjust to changing priorities and business challenges.  Deal with ambiguity, while showing strong drive for results and project leadership skills

  • Be accountable for business goals identifying share & other topline building opportunities

  • Identify and enable key business drivers of growth and trial. Enable go-to-market plans to maximize reach and ROI.

  • Drive alignment on common goals and objectives that win externally.

MANAGE CAPABILITIES & GROW TALENT:

  • Nurture supplier relationships and manage research budget effectively.

  • Stay on the leading edge of research systems and capabilities. Simplify processes.

  • Build Leadership Skills within team – Clear, Credible, Bold & Impactful Communication

  • Facilitate career development and growth of your organization.

MINIMUM EDUCATION REQUIRED: Bachelor’s Degree, Master’s preferred

TRAINING & EXPERIENCE REQUIRED:

  • 10 or more years of medical or consumer market research, advertising, and/or marketing experience. Cross-functional experience preferred. 

  • Consumer Products Goods or Health Products experience desirable. 

  • Proficient with innovation and custom research methods for CPG products required, both qualitative and quantitative

  • Experience leveraging syndicated services (Nielsen Scanner and Panel Data)

  • Strong analytical skills

  • Ability to lead and manage multiple projects and work effectively with multiple teams with proven ability to build effective partnerships with teams

  • Excellent communication and interpersonal skills. Can organize and lead cross functional teams. Demonstrated track record of managing budgets and external relationships