Dare to Follow Mapping your customer’s journey along their path to purchase.
Human beings are messy, emotional and complex creatures. They’re also fascinating, and decoding their behavior can be fun. And profitable. The simple truth is this: there are critical moments in time along the consumer’s path to purchase. If you deliver the right message in the right place at the right time, you will win more.
We believe path-to-purchase research should go way beyond what the journey looks like—it should reveal the most important interactions for your potential customers and your brand.
At Escalent, we believe there are dynamic paths for each consideration group, but there’s so much more to it than describing the path. A good journey map solution identifies friction points, isolates the most important interactions and prescribes the right strategy to speed your customers along to purchase.
Join us as we share a step-by-step process for producing a holistic view of customers’ motivations, emotions, considerations and paths so your brand will know precisely where it is doing well and where it needs specific interventions.
Dawn Slown, Senior Research Director - Health
Dawn has 15 years of experience in communications research with a focus in the healthcare industry, including both pharmaceuticals and consumer products. She has been a trusted partner in implementing qualitative and quantitative research for communications testing and brand health/tracking work for several years with physician and consumer target customers.