Dare to Follow Mapping your customer’s journey along their path to purchase.
Human beings are messy, emotional and complex creatures. They’re also fascinating, and decoding their behavior can be fun. And profitable. The simple truth is this: there are critical moments in time along the consumer’s path to purchase. If you deliver the right message in the right place at the right time, you will win more.
We believe path-to-purchase research should go way beyond what the journey looks like—it should reveal the most important interactions for your potential customers and your brand.
At Escalent, we believe there are dynamic paths for each consideration group, but there’s so much more to it than describing the path. A good journey map solution identifies friction points, isolates the most important interactions and prescribes the right strategy to speed your customers along to purchase.
Join us as we share a step-by-step process for producing a holistic view of customers’ motivations, emotions, considerations and paths so your brand will know precisely where it is doing well and where it needs specific interventions.
Chris Barnes, Chief Product Officer and Managing Director, Financial Services
Chris has a deep background in market and public opinion research. He specializes in financial services sector and has also done extensive polling on the economy. His background includes co-founding the Center for Survey Research and Analysis at the University of Connecticut where he led ongoing studies on the business climate presented to regional economists quarterly.
He has led studies for many of the nation’s top companies in insurance, banking, wealth and health insurance sectors.
Chris’ studies have appeared frequently in the national media, including The Wall Street Journal, USA Today, The New York Times, and Time cover stories.