In today’s fast paced business environment decision makers need insights that directly drive results but equally important they want the insights fast. Insights but with speed. These are the marching orders for today’s insights professionals. How do insights professionals thrive in this environment?
What tools exist that enable today’s marketing research professional harken to the call for in depth insights that drive results but delivered with maximum speed - today not tomorrow.
DYI Tools may be a solution. However, there are some critical things to consider.
Questions which need to be addressed are:
How are DIY Tools evolving?
When are DIY Tools the right answer?
What are the advantages and disadvantages of DIY tools?
Learn how insights professionals are navigating the ever-growing number of new technologies and techniques with our esteemed panel:
KaRene Smith, Shine Insight LLC
KaRene Smith is the founder of Shine Insight LLC, a new agency focusing on solving client challenges using the latest DIY tools with a nimble network 60 veteran industry freelancers and a commitment to exceptional insight visualization and activation. For the past 20 years, she has worked in a variety of insights roles supporting some of the world's biggest brands in CPG, retail, B2B, and more. She has had a unique career including roles in analysis, consulting, operations, training, art direction, and marketing.
Ian Riner, Research Now<>SSI
Ian Riner is part of RN SSI’s Product Team and works out of the Lehi, UT office. A native of Los Angeles, Ian began his career in Market Research almost 12 years ago at a political polling firm in Salt Lake City. In that time, he has worked in many capacities ranging from Project Management, Sales, to Product Development, and has expertise with CATI, online, and mobile research modes. Prior to the formation of RN SSI, Ian came to SSI through the acquisition of Instantly in early 2016, in his 7 years at Instantly he helped successfully launch and drive new business for the company’s mobile solution and DIY research tools. Today Ian provides expertise, training, and sales support to colleagues and customers around RN SSI’s product offerings.
Terence McCarron, OpinionRoute LLC
Terence McCarron is the CEO & Founder of OpinionRoute LLC, a Cleveland, OH based Survey Operations firm focusing on quantitative methodologies. Prior to establishing OpinionRoute, Terence held leadership positions in a variety of data collection, sampling and technology firms including Greenfield Online (now ToLuna), All Global (now Lightspeed Health) and Cint AB, the latter of which was the first global DIY programmatic exchanges in the online sample industry. Terence’s career spans nearly 20 years in the industry.