Kelly Wortham is a digital strategies professional with expertise developed over the last 15+ years in digital technologies, ideation and project execution, account management, presentation and training, analytics and optimization. She’s worked remotely to manage projects, programs and global teams over the last 8 years. She is also a frequent conference speaker for the digital optimization field and talent acquisition and retention.
Currently, Kelly serves as the Director of Optimization at Search Discovery, Inc., where they work to help their clients set up, evaluate or improve their optimization programs. Their clients come from every major sector including financial services, retail, pharma, mass media and insurance. Their focus is bringing end-to-end optimization support from ideation and prioritization to implementation and troubleshooting while ensuring a close connection between analytics and optimization always exists and providing a solid strategy to tie the optimization program to the overall business goals to really drive change and improvements.