MARKET RESEARCH MANAGER, SHOPPER INSIGHTS
Abbott is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs approximately 91,000 people and markets its products in more than 130 countries.
The Market Research Manager for Shopper Insights is responsible for managing primary research and secondary analytics to guide business decisions.
Proactively identify knowledge gaps in context of current business needs, recommending and aligning management to closing these knowledge gaps.
Create, align, and execute shopper learning plans in partnership with multi-functional teams:
Works collaboratively with internal partners to ensure business issues are translated into specific research questions with clear business impact.
Identifies research design and/or secondary data analysis that is appropriate to address business issue; interpret research findings and synthesize into actionable business insights and recommendations.
Assesses vendor research designs to ensure core business questions are answered and value is maximized.
Distils data from primary and secondary information sources to drive business decisions.
Provide actionable insights for how eCommerce can be used to accelerate growth of different Abbott categories.
Demonstrate agility in managing multiple priorities and projects in a complex and fast-paced environment.
Manage relevant IT tools as required, managing data uploads, accessibility, training, communication, and general support.
Support Pediatric brand insights initiatives when needed.
Travel at approximately 5%.
5+ years of Insights experience with 2+ years in Shopper Insights, including some eCommerce background.
Demonstrated examples of personal leadership leveraging shopper insights/research to develop story for brands, categories, and retailers.
Strong influencing skills, and ability to work effectively with all levels of business team management.
Strong analytical skills - familiar and able to analyze secondary data (retail sales and Nielsen homescan).
Demonstrated experience managing a broad spectrum of research methodologies - working knowledge of technical market research skills, and having managed qualitative, quantitative research.
Proven ability to integrate data from different data sources to formulate actionable recommendations that provide clarity and direction to multi-functional team.
Excellent storyteller and communication skills, especially with PowerPoint.
Undergraduate degree. MBA or MMR preferred.