The Digital Marketing Analyst is responsible for conducting analysis of digital market campaigns and test and learn pilots to drive customer acquisition and LTV for the Abercrombie & Fitch and abercrombie kids brands. This position will lead the design of testing pilots, QA pilot set up in ad/mar-tech platforms in partnership with our agency and develop actionable insights to optimize ROI and drive personalization across digital marketing channels. The Analyst will play a key role in a newly-created team within the broader Analytics organization to accelerate learning and optimize results across digital marketing channels.
What will you be doing?
Define the measurement methodology for test & learn pilots within and across digital marketing channels
Design the structure and set up of pilots
Conduct analysis to inform prioritization of pilots
QA pilot set up in ad/mar-tech platforms
Actively monitor live pilots and refine as needed, calling out risks in real time
Share insights with internal analytics and brand marketing teams and develop action plans
Recommend optimizations for ongoing marketing campaigns
Partner with brand marketing teams to identify seasonal and campaign priorities and align test agenda based on insights and business objectives
Participate in brand-specific agency status meetings to recommend optimization of tactics and campaigns
Maintain reporting standards and performance benchmarks
Effectively communicate results to management and cross-functional partners on a regular basis
What will you need to bring?
3-5 years of experience in digital marketing
Bachelor’s degree required
Demonstrated experience with test design and analysis
Ability to derive insights and develop action plans from data analysis
High level of experience in measuring and analyzing online marketing campaigns including natural and paid search, email, affiliate, display and social
Strong knowledge of digital data analysis techniques
High level of experience working with analytical software (e.g. Google Analytics, Omniture)
Strong knowledge of ad/mar-tech platforms
Ability to communicate results and insights to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority
Strong proficiency with Microsoft Word and PowerPoint