JOB RESPONSIBILITIES: Candidate must be visionary, analytical, resourceful, and detail-orientated. Proven track record of excelling in fast-paced environments and being able to manage among various stakeholders cross-functionally, internally and externally are critical to success.
Key responsibilities include:
INSIGHTS THAT CREATE VALUE:
Drive to "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer
Listen and learn externally. Mine, uncover and communicate best practices internally
Lead learning plan development in line and right sized to deliver business strategies and goals
BE A CONSUMER CHAMPION:
Keep the organization in touch with needs across core consumer segments
Create an innovation rhythm that addresses unmet needs, purchase barriers and is ahead of trends
Champion brand health and equity fundamentals, tracking performance vs. goals with advertising agency partners.
COLLABORATE FOR BUSINESS SUCCESS:
Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills
Be accountable for business goals identifying share & other topline building opportunities
Identify and enable key business drivers of growth and trial. Enable go-to-market plans to maximize reach and ROI.
Drive alignment on common goals and objectives that win externally.
MANAGE CAPABILITIES & GROW TALENT:
Nurture supplier relationships and manage research budget effectively.
Stay on the leading edge of research systems and capabilities. Simplify processes.
Build Leadership Skills within team – Clear, Credible, Bold & Impactful Communication
Facilitate career development and growth of your organization.
MINIMUM EDUCATION REQUIRED: Bachelor’s Degree, Master’s preferred
TRAINING & EXPERIENCE REQUIRED:
10 or more years of medical or consumer market research, advertising, and/or marketing experience. Cross-functional experience preferred.
Consumer Products Goods or Health Products experience desirable.
Proficient with innovation and custom research methods for CPG products required, both qualitative and quantitative
Experience leveraging syndicated services (Nielsen Scanner and Panel Data)
Strong analytical skills
Ability to lead and manage multiple projects and work effectively with multiple teams with proven ability to build effective partnerships with teams
Excellent communication and interpersonal skills. Can organize and lead cross functional teams. Demonstrated track record of managing budgets and external relationships