Work collaboratively with Marketing, R&D, New Ventures, and Finance to identify white space opportunities for rapid growth across all Pediatric brands.
Proactively identify knowledge gaps in context of current business needs, recommending and aligning management to closing these knowledge gaps.
Align and execute brand learning plans in partnership with multi-functional teams:
Work collaboratively with internal partners to ensure business issues are translated into specific research questions with clear business impact.
Conduct primary consumer research including but not limited to early-stage ideation, medium-stage concept qualification, and late-stage volume estimation.
Identify research design and/or secondary data analysis that is appropriate to address business issue; interpret research findings and synthesize into actionable business insights and recommendations.
Assess vendor research designs to answer core business questions and maximize value.
Distil data from primary and secondary information sources to drive business decisions.
Articulate market dynamics and performance, customer needs, attitudes, and behavior around assigned brands and categories.
Demonstrate agility in managing multiple priorities and projects in a complex environment.
In addition to knowing how to do consumer research, the candidate will ideally also have experience in research with Health Care Practitioners and some experience in Innovation.
Must possess a Bachelor’s Degree. MS/MBA or Ph.D. in quantitative discipline preferred. Additional relevant experience beyond the requirements above could substitute for graduate education.