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Millennials & Technology 

MRE Special Event: The Future of Market Research and Consumer Insights

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Millennials & Technology 

About the Presentation:

How Millennials’ behavior and a culture of rapidly changing technology will shape how we conduct research and market our brands.  Millennials are a reflection of where our society is headed, so what can they tell us about how we will do business in the future?

About the Presenter:

Joanne Suh brings over 12   years of market research   experience to her role as   a strategic research   partner for her clients.    She has worked in both   client and supplier side   roles, including roles at   Procter & Gamble in their   Consumer and Market Knowledge (CMK) organization as well as at IRI.  With her skills in research strategy and design, moderation, facilitation and analysis, she brings a valuable blend of perspective and skills to her clients.

Joanne consistently exceeds client expectations by providing strong leadership and consultation throughout the entire research process.  She exhibits a high energy level and positive attitude in all she does.

Joanne was trained in moderating at the prestigious RIVA Institute. She is also trained in many innovative techniques including mind mapping, metaphor elicitation, debating, perceptual mapping, and projective techniques.